Latest News from the IPC

The San Diego State Aztecs went up against the Buffalo Bulls to bring home the Famous Idaho® Potato Bowl ”bowl” on Saturday, December 21 in a cold-weather showdown on the blue turf in Boise, Idaho. With attendance topping 28,000, the game, now owned by ESPN, was telecast live during prime viewing time and enjoyed by more than two million fans.

Shoppers will be hoofing it over to produce aisles nationwide this February as retailers unveil their latest spud-themed creations for the Idaho Potato Commission’s 23rd annual Potato Lover’s Month Retail Display Contest. But boosting potato sales isn’t the only bonus for retailers who enter the nation’s largest vegetable display contest. The Idaho Potato Commission will give out $150,000 in cash and prizes ($34,000 in cash prizes alone) for the winning displays, and all who participate will receive a free BlueROCK wireless Bluetooth speaker with auxiliary and charging cables included.

The Idaho Potato Commission (IPC) is celebrating the holiday season in style with help from some of the country’s most beloved food bloggers – home chefs who are creating inspirational new menu ideas using Idaho® potatoes! Consumers will be able to view instructional step-by-step recipe demo videos from blogger/home chefs Nicole Presley of Presley’s Pantry, Sara O’Donnell of Average Betty, as well as La Fuji Mama, Geez Louise and more on idahopotato.com and the IPC’s YouTube channel.

It was a milestone year for RODS Racing and their biggest sponsor, the Idaho Potato Commission (IPC). With a generous $50,000 donation from the IPC, RODS Racing was able to double the size of its team to more than 100 athletes who have each pledged to raise $1,000 to help find homes in the United States for orphaned children with Down syndrome.

According to trend guru Andrew Freeman*, customers will see “haute homey” dishes–highbrow versions of classic comfort foods–on menus across the country in 2014. It’s a prediction the Idaho Potato Commission (IPC) can support wholeheartedly, since signature potato soups are a popular standby on winter menus. If the soup is served with a side of hearty potato bread, so much the better!

Over one hundred and thirty content marketing executives gathered at the Highline Ballroom in New York City on November 12th for the tenth annual Custom Content Council Pearl Awards ceremony. Competing against custom content creators and agencies from 13 different countries representing brands such as Coca-Cola, Ford, Walmart, Whole Foods Market and GEICO, the Idaho Potato Commission, in conjunction with Plate magazine, took home top honors in the Best Achievement of Corporate Objectives–B2B Strategy for its annual Chef’s Calendar.

Just in time for the holidays, the Idaho Potato Commission (IPC) launched Russet Recipe Rescue, an opportunity for consumers to lighten up of their favorite Idaho® potato recipes and win supermarket gift cards and fresh Idaho® potatoes.

The Idaho Potato Commission (IPC) announced the appointment of three new Commissioners who will each serve a three-year term. Peggy Grover, from BenchMark Potato in Rexburg; Ritchey Toevs, a grower residing in Aberdeen; and Tommy Brown from Lamb Weston in Pocatello were formally sworn in at the IPC’s October commission meeting in Sun Valley. The Commissioners were nominated by industry peers and selected by Governor C.L. “Butch” Otter.

The Idaho Potato Commission (IPC) steps up its game this fall with the signing of broadcast journalist and Idaho resident Heather Cox, who is best known for her sideline reporting at college football games nationwide. Heather will add Idaho® potatoes to her line up of news coverage throughout the college football season, producing a total of ten :40 videos that announce breaking news and consumer promotions from the IPC.

Zooming in on the well-known “Grown in Idaho” logo for an eye-catching retail trade campaign, the Idaho Potato Commission (IPC) took home top honors for the sixth straight year in the 2013 Produce Business Marketing Excellence Awards. “What’s Wrong With This Picture?” applied the iconic “Grown in Idaho” logo to a variety of exotic fruits and vegetables, visually reinforcing the powerful link between the name Idaho and the state’s flagship product.