Aristocrat In Burlap
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Chapters
I. SPALDING GROWS THE FIRST IDAHO® POTATOES
II. PIONEERS ESTABLISH FARMS IN FRANKLIN COUNTY
III. LUTHER BURBANK "FATHERS" THE IDAHO® POTATO
IV. UNIVERSITY OF IDAHO UNDERTAKES POTATO RESEARCH
V. JOE MARSHALL BECOMES LEGENDARY "IDAHO POTATO KING"
VI. J. R. SIMPLOT BUILDS A POTATO EMPIRE
VII. IDAHO® POTATO SHIPPERS BECOME MARKETERS FOR INDUSTRY
VIII. RUSSET BURBANK PROMOTED TO INTERNATIONAL FAVORITE BY IDAHO POTATO COMMISSION
IX. ADVERTISING AND PR AGENCIES COURT CONSUMERS
X. FIELD MERCHANDISERS DEVELOP MARKETS FOR IDAHO® POTATO
XI. INDUSTRY REVOLUTION ACCOMPANIES GROWTH OF POTATO PROCESSING
XII. CAREY LAND ACT TRANSFORMS DESERT INTO POTATO FIELDS
XIII. HIGH-LIFT PUMPING CREATES SNAKE RIVER LAND RUSH
XIV. INDUSTRY CHANGES WITH TECHNOLOGICAL DEVELOPMENTS
Topics
Cecil D. Andrus
Luther Burbank
Henry Harmon Spalding
Lon Sweet
Joe Marshall
Allen Noble
Ray Dunlap
J.R. Simplot
Walter Sparks
Brigham Young
Dario Toffenetti
Miles Willard
Snake River
Dehydration
R.T. French
French fry
Television
Radio
Newspaper
Mormon
Nez Perce
Union Pacific
Russet Burbank
University of Idaho
Potato Growers of Idaho
Idaho Grower Shippers Association
Advertising
Assessment
U.S. Army
Carey Act
Ore-Ida Foods
Tater Tots
Page 73 of 108
ADVERTISING AND PR AGENCIES COURT CONSUMERS
Page 73 of 108
