News from the IPC "Consumer" category

The 2004 harvest has been excellent. The weather this year provided ideal growing conditions (versus last year's drought conditions). Ample rain and favorable growing temperatures in Idaho have created uniformly large and smooth potatoes with consistent shape.

Potatoes have long been lauded as America's favorite comfort food. Fortunately for potato lovers and health-conscious people, they also happen to be one of the best sources of complex carbohydrates and thus function as a great energy food.

Make a Plan * Call a family meeting and have a frank discussion about your family's physical fitness health * Ask family members for suggestions on how the whole family can shape up individually and together * Prepare a plan of action and display it in high traffic areas. We keep ours on the refrigerator * Plan should include fitness "log" that will allow individuals to note dates, activities, length of exercise, who exercised with whom and feelings about the exercise

BOISE, ID, January 2004 - The Idaho Potato Commission announces the beginning of a new era in "marketing" potatoes: a national campaign devoted to educating Americans about the importance of complex carbohydrates (like those found in Idaho Potatoes) and the critical role they play in fueling working muscles. A key component of the campaign is a national deal with Denise Austin, widely regarded as America's most popular exercise guru and host of her daily Lifetime Network program.